About us


To make the world a little bit better.


Guiding principle

Every fish counts.



Bridgette Yates - marketing and brand advertising strategic planner. Experience working across public and private sectors in NZ, UK and Europe. Strategic brand development; developing and working on some of the most famous global and local brands.Loves New Zealand, a fiction writer, story-teller and lover of chocolate.


David Shaw - Cardio-Thoracic Surgeon. Committed to improving the health and well-being of New Zealanders. Has a passion for New Zealand and the environment. A leader in the medical community, author, inventor, lover of chocolate.