About us


To make the world a little bit better.

Guiding principle

Every fish counts.


Bridgette Yates - marketing and brand strategic planner. Experience working across public and private sectors in NZ, UK and Europe. Strategic brand development and advertising campaigns; developing and working on some of the most famous global and local brands.  Loves New Zealand, a fiction writer, story-teller and lover of chocolate & nature.

David Shaw - Cardio-Thoracic Surgeon. Committed to improving the health and well-being of New Zealanders. Has a passion for New Zealand and the environment. A leader in the medical community, author, inventor, lover of chocolate.


We live and breathe, love, eat and give chocfish.


Every fish counts.